See Exactly Where Viewers Drop Off

Every session is tracked at five watch milestones: 0%, 25%, 50%, 75%, and 100%. The retention funnel shows viewer count and drop-off at each stage, so you can see exactly where people stop watching, not just how many watched overall.

14-day free trial Cancel anytime Unlimited videos
110+ professionals already sharing smarter with vitelnk.
Watch Progress & Retention
Q4 Product Demo
100%
0%
82%
25%
50%
50%
40%
75%
34%
100%
Biggest drop: 25% → 50%
32 percentage points lost
25% watched198 viewers · 82%
50% watched121 viewers · 50%
100% watched81 viewers · 34%
81%

of viewers take action after watching a video

Wix Video Marketing Report 2025
5

watch milestones tracked per session: 0%, 25%, 50%, 75%, 100%

93%

of marketers report strong ROI from video in 2025

Goldcast

How It Works

Watch Milestones
0% (play)logged
25% watchedlogged
50% watchedlogged
75% watchedlogged
100% watchedlogged
Captured automatically for every session, no setup required.
1

Every session is tracked automatically at five watch milestones as the viewer progresses through the video.

Retention Funnel
100%
0%
82%
25%
50%
50%
40%
75%
34%
100%
Hover any stage for viewer count and retention %.
2

The retention funnel shows viewer count and retention percentage at each stage, with the biggest drop-off flagged.

Biggest drop: 25% → 50%
32 percentage points lost
Q4 Product Demo34%
Onboarding Walkthrough71%
Compare retention across videos to see what structure works.
3

Compare the funnel across videos to see which structure holds attention, then fix the stage that loses the most viewers.

Key Benefits

5-stage retention funnel: viewer count and drop-off at 0%, 25%, 50%, 75%, and 100% watched

Automatically calculated for every video, no manual setup required

Biggest-drop callout shows exactly which stage loses the most viewers

Compare retention across videos to see which structure keeps people watching

Tooltip on each stage shows the exact viewer count behind the percentage

Use Cases

Finding your weak spot

See which stage of the video loses the most viewers, not just the overall completion rate.

ExampleA demo holds 82% of viewers to 25% watched, then drops to 50% retention by the halfway mark. That is where the pitch needs tightening.

Comparing video structure

Test two intros or scripts and see which one keeps more viewers past the first quarter.

ExampleVersion A retains 82% of viewers to 25% watched. Version B only retains 60%. The retention funnel makes the difference obvious immediately.

Validating a long video is worth the length

Confirm whether viewers actually make it to the end before investing more time in longer content.

ExampleA 10-minute training video only holds 34% of viewers to 100% watched. That is a signal to trim it, not add more.

Prioritizing what to fix first

Focus editing time on the stage that actually loses the most people.

ExampleThe biggest-drop callout flags the 25% to 50% stage as the largest loss, so that is the section you re-cut first.
FAQ

Common Questions

GET STARTED

Ready to Try Retention Analytics?

Start your free trial today and see how retention analytics can help you share videos more effectively.

14-day free trial Cancel anytime
110+ professionals already sharing smarter with vitelnk.