Video Engagement Signals in the Same Place as Your Call Intelligence
Gong records your calls. vitelnk tracks your video pitches. Together they give you the full picture of a deal: who watched the video, how much they engaged, whether they clicked the CTA, and how that correlates with what happened on the next call. Connect them via webhook and stop treating video engagement as a separate data silo.
Key Benefits
Video watch events routed into Gong deal timeline via Zapier
Correlate video engagement with call outcomes: see which videos move deals
Lead captures from video sync to Gong-tracked accounts automatically
CTA clicks flagged as high-intent signals alongside call intelligence data
No Gong API complexity: works via Zapier webhook bridge
vitelnk event types you can send on, from lead.captured to video.watched
includes the outbound webhooks this connection runs on
a named link for each prospect, so you see who watched, not just a view count
How It Works
In Zapier, create a workflow with vitelnk webhook trigger
Add a Gong action via Zapier's Gong integration to update the deal or contact
Map vitelnk event fields to Gong account and deal record fields
View video engagement data alongside call recordings in Gong's deal view
Use Cases
Rep sends a demo video → prospect watches 95% → Gong call next day shows pricing questions → clear buying signal
Revenue team analyses which video assets correlate with highest win rates in Gong
Deal stuck in late stage → rep sends case study video → Gong deal updated with "video-engaged"
Manager reviews Gong deal where video was sent: prospect reached the pricing section
Frequently Asked Questions
Currently via Zapier: use Zapier's Gong integration to push vitelnk events into Gong deals and accounts. A native Gong integration is on our radar as a future roadmap item.
Via Zapier's Gong integration you can update Accounts, Opportunities, and log custom activity data. Map vitelnk's video_title, watch_percent, and email fields to enrich the Gong deal record.
Managers can correlate: reps who send videos with 80%+ watch rates vs. reps whose videos get 20% watch rates, and identify what makes the difference. Combined with Gong call scores, it's a full picture of pre-call engagement quality.
Gong Flows can be triggered by CRM field changes. Update a Salesforce or HubSpot custom field via Zapier when a vitelnk event fires, then configure a Gong Flow to respond to that field change.
The simplest path is: vitelnk → Zapier → shared CRM (Salesforce or HubSpot) → Gong reads the CRM. This keeps vitelnk events visible in Gong's deal timeline via the CRM sync Gong already has in place.
video.watched (it fires at the link's watch threshold and at 100%) and cta.clicked are the highest-intent signals. These correlate most strongly with deal progression and are worth syncing to Gong deal records for analysis.
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