Loom vs Zoom Clips: 2026 Comparison
Loom wins on analytics, AI editing, and async-first workflows. Zoom Clips wins on cost for teams already paying for Zoom Workplace.
TL;DR / Quick answer
Loom is the better pick for async-first teams that want engagement insights and AI editing; Zoom Clips is better for teams already paying for Zoom Workplace, where Clips adds no cost. Neither offers per-link passwords or link expiry.
- Choose Loom for filler-word removal, transcript editing and Atlassian integrations, from $15/user/month (Business, billed annually).
- Choose Zoom Clips if your team already has Zoom Pro ($14.16/user/month) and needs simple internal walkthroughs.
- Choose vitelnk to send client video on its own link and see who watched, from €12/month.
Loom vs Zoom: Key Differences
| Loom | Zoom | |
|---|---|---|
| Best for | Async-first teams, Atlassian shops, sales outreach | Teams already on Zoom Workplace with no new-tool budget |
| Free plan | 25 videos, 5 min/video | 5 clips, 3 min/clip |
| Starting paid price | $15/user/month (Business, billed annually) | Included in Zoom Pro ($14.16/user/month) |
| AI features tier | $20/user/month (Business + AI) | Included via AI Companion in paid Zoom plans |
| Engagement analytics | Engagement insights (Business): completion rate, no heatmap | Viewer insights (Clips Plus) |
| AI chapters & summaries | Yes (Business + AI only) | AI titles, descriptions, chapters (Clips Plus) |
| Filler-word removal | Yes (Business + AI) | No |
| Transcript-based editing | Yes (Business + AI) | No |
| Per-link password protection | No (per-video only) | No (per-clip password) |
| Link expiry | Not listed | Not listed |
What Are Loom and Zoom?
Loom
Loom made screen recording feel effortless. Since Atlassian acquired it in November 2023, it has leaned into Jira and Confluence, and added a full AI suite:
- transcripts, auto-chapters and summaries
- filler-word removal and transcript-based editing
The free plan allows 25 videos of up to 5 minutes; the AI features need Business + AI at $20/user/month billed annually. Loom is still the go-to for async team communication, especially in Atlassian-heavy engineering and product teams.
Zoom
Zoom Clips is Zoom's async screen recording feature, part of Zoom Workplace rather than a standalone product.
- Clips Plus (unlimited recordings, viewer insights, AI titles, descriptions and chapters) comes with paid Zoom Workplace plans from $14.16/user/month billed annually
- for teams already paying for Zoom, Clips adds no extra cost
The caveat is depth: Clips has no transcript-based editing or filler-word removal, and not the polished async workflow Loom has refined for years. A capable convenience feature, not a purpose-built async video platform.
Loom vs Zoom: Feature by Feature
| Feature | Loom | Zoom | vitelnk |
|---|---|---|---|
| Screen + camera recording | |||
| Instant shareable link | |||
| Viewer analytics | Paid | Paid | |
| Retention heatmap | LimitedRetention funnel, 10% steps | ||
| Individual viewer tracking | Limited | Limited | |
| Per-link analytics | |||
| AI transcripts | Paid | Paid | |
| AI auto-summaries | Paid | Paid | |
| AI auto-chapters | Paid | Paid | |
| Filler-word removal | Paid | ||
| Transcript-based editing | Paid | ||
| Password protection | Paid | ||
| Per-link password protection | |||
| One-time-use links | |||
| Expiring / time-limited links | Not listed | Not listed | |
| Download prevention | Paid | Not listed | |
| Jira / Confluence integration | |||
| Salesforce integration | Paid | Limited | |
| HubSpot native integration | |||
| Standalone product | |||
| Free plan available | Limited | Limited |
Pricing: Zoom Clips Is Cheaper If You Already Pay for Zoom
If you already pay for Zoom
Clips Plus comes with every paid Zoom Workplace plan, from $14.16/user/month billed annually. For ten people already on Zoom Pro, Clips adds zero cost. On its own, Clips Plus is $6.99/user/month ($5.83 billed annually).
If you don't
Subscribing to Zoom just for Clips, when you meet in Google Meet or Teams, doesn't make financial sense. Loom Business at $15/user/month billed annually is the more rational dedicated async tool.
The AI tier
- Loom: Business + AI at $20/user/month for filler-word removal, transcript editing, auto-chapters and summaries
- Zoom: AI titles, descriptions and chapters come with Clips Plus, but no filler-word removal or transcript editing
Analytics: Loom Delivers Data That Informs Decisions
Loom: engagement insights on Business
Business adds Engagement Insights: a completion rate and CTA conversion for each video, and for each tracked viewer, how many times and how much they watched. It's not a heatmap of where people rewatch or skip, and viewers are named only when they're logged into Loom or gave their email.
Zoom Clips: viewer insights on Clips Plus
Clips Plus shows viewer insights: who viewed and how much. Clips Basic has no viewer insights.
Which is enough
For internal updates where you just need to know the message landed, either works. For sales or onboarding videos you iterate on, Loom's completion data per viewer goes a bit further, but neither shows where in the video people drop off.
AI Features: Loom's Suite Is Deeper, But Gated Higher
Loom Business + AI ($20/user/month)
One of the most useful AI editing packages in async video:
- filler-word removal strips "um", "uh", "like" and "you know"
- transcript-based editing: cut by deleting text, not scrubbing a timeline
- auto-chapters with jump links, and auto-titles
For anyone who records often, these save real time.
Zoom Clips Plus and AI Companion
Clips Plus adds AI titles, descriptions, chapters and tags, and AI Companion handles meeting transcripts and summaries well. But it's built around meetings, not video editing: no filler-word or silence removal, and no transcript-based editing on Clips.
Zoom Clips also generates AI avatar video from a script (18 stock avatars; custom avatars are a paid add-on). Loom doesn't: it can show an avatar image instead of your camera, and avatar video is only announced for professional work.
Access Controls: Both Leave Meaningful Gaps
Loom: one password per video
Loom Business gives each video one shared password for all viewers. You can't give each recipient their own, so revoking one person means changing it for everyone. Loom's pricing page lists no link expiry on any plan; download restriction needs Business + AI.
Zoom Clips: a password per clip
Every Clips plan can password-protect a clip, again one password for everyone with the link. Zoom's Clips pricing lists no link expiry.
The gap
Credentials that only work for one client, a link that stops after the first view, a link that expires in 48 hours: neither supports these out of the box. That's a real gap for client-facing video where accountability matters.
Which Should You Choose?
Choose Loom if…
- You want purpose-built async video, with completion rates per viewer on Business
- Your team runs on Jira and Confluence and wants native Loom-in-Jira integrations
- AI editing (filler removal, transcript editing, auto-chapters) would save your team time
- You send sales or customer videos and want to know who watched and how much
- Your organization doesn't already pay for Zoom Workplace
Choose Zoom if…
- Your whole team already pays for Zoom Workplace and zero extra cost matters
- Use cases are simple: replace a meeting, share a quick walkthrough internally
- You want AI Companion for meeting summaries and basic video transcripts in one place
- Your organization has a strict "no new tools" policy and Clips is already in the stack
- The 3-minute free-tier limit isn't a constraint because you're on a paid Zoom plan
Neither Fits? Here's Why vitelnk Might.
Loom and Zoom are built for different use cases.
Need per-link controls and individual viewer tracking for private video? Neither is built for that. vitelnk is:
- Per-link passwords: each share link has its own credentials, so different recipients get different access
- One-time-use links: the link stops working after the first view, which neither Loom nor Zoom offers
- Expiring links on all plans: set a link to expire in hours or days; neither Loom nor Zoom lists link expiry
- Individual viewer tracking: who watched, from which link and how much, without a gate form
- Per-link analytics: engagement per share link, not just totals per video